March 10 Seminar
"How to Jury Into and Exhibit at Art Festivals/Shows" Seminar.
I will detail how to jury into and exhibit at art festivals/shows. This includes: Learn which are the best shows, the tricks to jury well, where to buy what’s needed, how to set up, mistakes to avoid, how to make sales, the money that can be made, and much more.
I will also discuss these 7 concepts below that I feel are imperative to a successful art career.
1.) Know your customer! Who are you selling to? What do they look like? Where do they live? Where do they shop? Where do they buy art? What kind of art are they putting in their homes and offices? The more you know about your customer, the better you can give them what they want.
2.) Make something MANY people want! Fishing in a pond with more fish will increase you chances of catching one. Don't go for the small, niche market. That's a hard target to hit. Make something that has a mass appeal.
3.) Focus on sales, not production! Most artists focus on making stuff ... they want to live in their studio. The focus should be on marketing you and your art, and finding GOOD distribution channels.
4.) Exhibit at Art Shows! Yes, the fine art shows is where I make 70 percent of my income. More importantly, it gets your artwork out there for the world to see. Also, you will gain valuable feedback directly from customers, which every artist needs to grow.
5.) If your art doesn't sell, change it! Artists' egos often get in their way. They want to make what they want to make and for the world to love it. However, if the world doesn't love it, i.e., buy it, then change your art.
6.) Focus in one direction! Most artists can do several forms of art. Choose one and get known for a certain body of work, style or medium. Don't try to be everything to everyone.
7.) Don't be shy! The days of the shy, obscure artist are over. Social media has opened up the world and evened the playing field. Use it ... make your mark ... get known. If you don't, another artist will, which will leave you wondering "Why not me?"
Date/Time: Saturday, March 10. 10 am until 3 pm.
Bring a lunch, snacks, a drink
I also give seminars on how to make a living as an artist. These videos are online at Youtube.com/ThomasAndrewArt
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